Who is winning the battle of network stars — on Facebook?


TV stations are turning to Facebook to not only gain new viewers, but engage with people who already fans of shows. Networks are using Facebook to give fans sneak peeks of shows through exclusive video clips, but also to provide a second-screen experience. Through recap threads, fans of shows can engage with one another. As more users adopt hashtags — which is a popular way for Twitter users to engage about TV shows — Facebook will likely become an even stronger second-screen presence.

Hassan Bawab, the Founder and CEO of digital marketing firm MagicLogix, recently spoke with Inside Facebook about how TV shows and networks are utilizing Facebook for a richer experience. He also talked about how networks are learning more about their target audience through Facebook by giving viewers a forum to discuss their favorite shows:

(The second-screen platform) seems to be the number-one step for using Facebook whenever they have their targeted audience. It’s allowing them to make comments and chat and provide input. It also allows (networks) to build a communication bridge and they can have all of this communication before they start the show, once they start the show, during the show and after the show. So all this data is being collected and it allows the users to respond intelligently.

But what networks are the best at stimulating conversation and buzz through Facebook? According to PageData, Fox News is the most talked about Facebook page run by a major American TV station (such as NBC, ABC and CBS). Meanwhile, Ellen Degeneres’ popular show is the most-talked about TV show in the social network.

Oddly enough, the most-liked pages aren’t the general networks, but popular programs or subgenres, such as ABC News or Sunday Night Football on NBC.

Here’s a list of popular pages managed by major American stations, sorted by people talking about this (PTAT):

Name Likes Δ Today Δ This Week PTAT Δ Today Δ This Week
Fox News 3,159,258 +1,638 +16,366 512,184 +35,607 +264,369
NBC News 1,146,337 +1,423 +13,979 387,765 +29,037 +269,094
ABC News 1,209,660 +4,504 +26,138 346,165 0 +189,098
FOX Deportes 1,682,617 +1,475 +9,303 190,587 -3,588 +1,253
NBC LA 557,734 +303 +3,472 152,766 -5,653 +29,512
ABC Family 2,886,824 +2,187 +19,600 77,965 +8,720 -8,309
CBS News 534,166 +1,101 +9,415 72,013 +4,784 +45,710
Sunday Night Football on NBC 889,482 +3,783 +13,811 66,861 +4,166 +44,611
FOX Soccer 1,618,349 +87 +819 65,677 0 -11,557
FOX Sports 1,518,450 +663 +10,542 46,984 -406 -15,106
CBS This Morning 302,781 +700 +5,992 40,737 +11,480 +23,142
Fox Movies 2,772,674 +1,230 +14,007 28,175 +3,706 +3,808
FOX 1,291,362 +2,050 +12,390 19,785 +736 +1,806
ABC Family’s 25 Days of Christmas 2,979,075 +1,505 +8,512 10,455 +287 -385
NBC 480,225 +301 +5,593 10,319 -1,076 -1,988
CBS 436,196 +330 +3,591 7,878 -83 -441

Here are the top five TV show pages on Facebook, once again sorted by PTAT:

# Name People Talking About  Daily Growth Weekly Growth
1     The Ellen DeGeneres Show 2,625,354 +372,716 +2,109,807
2     Glee 2,025,800 +30,955 +1,964,256
3     The Walking Dead 770,630 +60,856 +195,895
4     Doctor Who and the T.A.R…. 641,941 +7,955 +60,578
5     Eat Bulaga 492,230 +19,206 +203,000

Readers: How often do you talk about your favorite TV shows on Facebook?

Image courtesy of Shutterstock.

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