Facebook platform roundup: Tigerlily, Unified
Enterprise marketing technology company Unified has hired Roger Clark from Interclick as CFO. Clark assisted in the sale of Interclick to Yahoo! at $270 million. In addition to this key hire, Unified has also added a number of advisors spanning from Yahoo, Adweek, IBM and MTV. The company says that it has also gained a number of high-profile customers such as Toyota and Microsoft to its 400 enterprise customers and its agencies.
New York and France-based social marketing platform start-up, Tigerlily, debuted a new tool entitled Monitoring Insights, a supplement to its Insights tool. The new tool helps page managers analyze messages and actions made on Facebook pages. It helps to provide a clear and accurate view of moderation activities such as measuring the amount of engagement in real time. It will also help to see which posts are receiving negative feedback to provide a more comprehensive view of the page.