Facebook tests new gifts prompt, bookmark ads on mobile

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Facebook appears to be testing a new ad unit on mobile (sponsored apps in the bookmarks bar) and has started putting birthday notifications in the mobile News Feed, accompanied by a prompt to buy that person a Gift. Tapping the Gift prompt (usually tailored to what a user has liked on Facebook) will lead to the user being led to purchase a Facebook gift for the person celebrating a birthday.

An Inside Facebook reader shared these new features for mobile. While the birthday and Gift News Feed stories are seen on iOS and Android native apps, the bookmark ad unit appears to only be on iOS for now.

On iOS, when a user accesses the left-side menu, featuring apps and settings, there’s a space for “sponsored apps.” Tapping this will lead the user to the mobile app. This appears to be a new kind of mobile app install ad that Facebook is testing. Facebook has been very excited about the mobile app install ad, and recently made it simpler to compose.

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