FBX architect Antonio Garcia-Martinez joins Nanigans

antonio-ad-grokOne of the key minds behind Facebook Exchange (FBX) has joined the Nanigans team. Nanigans announced Thursday that former Facebook ad targeting product manager Antonio Garcia-Martinez is now with Facebook Strategic Preferred Marketing Developer Nanigans as an advisor.

With Facebook, Garcia-Martinez was responsible for directing the company’s real-time bidding exchange product (FBX) from its inception.

Nanigans Co-Founder and CEO Ric Calvillo discussed Garcia-Martinez’s future role with the company:

Antonio will be materially involved in the growth and evolution of our SaaS platform – especially with regard to our social and real time bidding strategies. We’re excited to have a veteran ad tech entrepreneur with such deep technical, analytics and market knowledge join our team.

Before joining Facebook, Garcia-Martinez was the founder and CEO of AdGrok, a search marketing technology company for small and medium-sized businesses that was acquired by Twitter in 2011.

Garcia-Martinez commented on his new job:

Nanigans is not only an incredibly reputable Preferred Marketing Developer, the company’s focus on lifetime value and ROI optimally positions them to take advantage of new Facebook ad products across both desktop and mobile. From the native Facebook API to newer products like Facebook Exchange and Custom Audiences, Nanigans has a track record of being ahead of the curve and driving true innovation in the social advertising ecosystem.

Image courtesy of TechCrunch.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SK Energy Seeking Social Media Guru

SK Energy Shots
New York, NY

Social Media Producer

Los Angeles Times
los angeles, CA

Social Media Specialist

Catholic Review
Baltimore, MD

Direct Marketing Strategist

Southern Poverty Law Center
Montgomery, AL

Freelance Assistant - Social Media Team

Viacom Velocity
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us