Facebook updates Ads Manager to make it more user-friendly

FacebookForBusinessbanner

It’s no secret that Facebook is trying to make its advertising more accessible. The company has pared down its ad units and placed a focus on the end goal for advertisers.

Now the Ads Manager has been simplified so advertisers can see the key metrics more easily. Facebook announced these updates Wednesday, and the company hopes that it makes the utility easier to use.

It’s now simpler for marketers to customize, save and schedule ad reports, effectively measure reach (or whatever metrics matter most to the advertiser), and break out performance by demographics, placement and country.

Facebook explained the changes in a blog post:

Facebook’s Ads Manager provides campaign management, optimization, and reporting features to help marketers build effective ad campaigns. Much like our recent updates to Page Insights, we’re making Ads Manager easier to use and more actionable. We think these updates will help advertisers measure the performance of their campaigns in real-time so they can build even more effective future campaigns on Facebook.

Screenshot1

 

(Click image to view full size.)

These changes could help Facebook attract new advertisers, as it could make the Ads Manager simpler and less scary to use. Facebook recently celebrated its 1 million active advertiser mark, and appears poised to add to that.

Kristen Jones of Priceline.com praised the changes and discussed them in the blog post:

The updates to Facebook Ads Manager Reports have significantly improved the efficiency of Priceline.com’s advertising efforts on Facebook. By allowing us to drill deeply into the important campaign details directly on our Reports dashboard, we are now able to quickly interpret campaign results and develop ad-hoc reports with the metrics and dimensions most relevant to our key performance indicators. The updated campaign comparison function has decreased the number of reports we need to pull by 50 percent and the campaign summaries have minimized the time spent on sorting through spreadsheets.

Readers: How do you feel about the changes to Ads Manager?

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Hurry, this boot camp starts next week! Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Social Media Strategist

Current
Chicago, IL

Community Manager

Uncharted Play
New York, NY

Social Media Editorial Fellowship

Brooklyn Magazine
Brooklyn, NY

Assistant Social Media Editor

The Daily Dot
New York, NY

Communications Specialist

National Nurses United
Oakland, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us