Facebook adds Open Graph actions for publishers

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Facebook on Thursday announced that it has updated its Open Graph tags, allowing publishers and authors to have a link back to their Facebook page whenever someone shares content from their website. For instance, if someone shares to Facebook a story from Time.com written by Fareed Zakaria, users who engage with the post can see a prompt to follow Zakaria’s Facebook page.

Publishers can choose to either have the like prompt be for the publisher or the author, using the HTML tags article:publisher or article:author. The follow (for someone like Zakaria) or like prompt will only appear for users who have not already done so. However, if a story has multiple authors, the publisher will have to choose one.

Facebook also improved the flow for developers to have their Open Graph actions approved, making it clearer what Facebook needs to review.

Here are the new requirements for application and Open Graph submissions:

  • Apps that use icons which do not fill the entire space should use a transparent background.
  • App category is now a required field to make it easier for Facebook to surface apps in App Center and Search.
  • During the Open Graph submission process, Facebook now requires that you include at least 2 screenshots of the in app user flow and one screenshot of what your action will look like when published to timeline.

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Images courtesy of Facebook.

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