Facebook’s page post link ads will become simpler to create, more customizable

pagepostlinkads

As part of Facebook’s growing push to simplify its advertising offerings, the company announced Monday that the commonly-used page post link ads will become easier to use and customize.

Page post link ads are usually a brand’s best bet to drive conversions from Facebook, and the company wants to make them easier to create. One of the main complaints from advertisers regarding this ad unit is the lack of customization available. Advertisers previously have been unable to upload a new and optimized teaser image to accompany the ad, so Facebook built this capability and launched it Monday.

Additionally, Facebook simplified the flow for unpublished page post link ads and improved the process of creating an ad.

Facebook announced changes to the creation of page post link ads in a blog post:

Choosing the right image is essential to creating a great ad, so we’re are rolling out image customization for Page post link ads across all of our interfaces, which means more flexibility for advertisers in choosing their creative. With this feature, advertisers can upload any image they believe will drive the most conversions to their website (rather than Facebook’s automatically sourcing a thumbnail image based on images on the linked site). Image customization is now available via the Page composer, create flow, Power Editor and the API.

Screenshot3

Facebook is continuing to do more in the realm of unpublished posts, so that way brands can create an ad without having to promote an already-published post. Now the page post link ad has received this treatment.

Screenshot4

Since advertising is a highly visual endeavor, Facebook reworked the flow for creating a page post link ad, so advertisers can see how it will look not only in the News Feed, but in the sidebar, as well. This way, advertisers can choose what kind of ad they want to publish:

We know Page post link ads in News Feed can outperform domain ads on the right-hand side, and we want to encourage marketers to take advantage of this enhanced performance for off-site conversions. So now when a marketer enters an offsite link as the ad destination, rather than defaulting to a right-hand side format, we’ll automatically allow advertisers to choose a domain ad for the right-hand column and/or an unpublished Page post link ad for News Feed. This removes the guesswork when transitioning from advertising on the right-hand side to advertising in News Feed.

Screenshot5

Advertisers: How do you feel about the changes to the creation flow of page post link ads?

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us