PageData: Miami Heat winning NBA Finals — on Facebook


The Miami Heat are tied with the San Antonio Spurs in the best-of-seven NBA Finals at two games each, but the Heat are crushing the Spurs on Facebook, according to PageData.

The Heat, who are led by the 9th-most popular athlete on Facebook (LeBron James), have nearly 7 million more Facebook fans than the Spurs. They’re also the most-talked about team of the NBA Finals and are gaining the most fans.

Here’s a PageData comparison of the two teams:

Screen Shot 2013-06-14 at 3.32.13 PM

San Antonio gained the most likes of the Finals on Wednesday, June 12, one day after the Spurs took a 2-1 series lead. Miami saw its highest increase in Facebook fans on Friday, the day after the Heat tied the series at 2-2.

During the Finals, the Spurs hit their PTAT high on Thursday, June 13, which was the day of game four of the series. The Heat’s highest PTAT figure also came Friday, so it appears that Miami is riding high with Facebook momentum heading into Sunday’s game five.

Photo courtesy of Domenic Gareri /

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