Facebook platform industry news: Ampush, AdParlor
Ampush, a Preferred Marketing Developer for the Facebook platform, has recently hired Andrew Hersam as its new Director of Sales. Formerly at Facebook as a Global Marketing Solutions, Client Partner, Hersam’s migrates from Facebook to a Preferred Marketing Developer. CEO Jesse Pujji adds, “Andrew brings invaluable experience to Ampush during a time of continued growth and sales expansion.”
AdParlor introduced two new tools last week, the Social Ad Mockup Generator and Competitive Benchmark Analysis. The new tool helps advertisers quickly create mocks of Facebook ad units that can be used in presentations and examples. This could be helpful to marketers interested in comparing how a post looks before they upload it into their campaigns. Competitive Benchmark Analysis provides real-time data to better understand both page and industry performance. It measures high-level engagement rates and other metrics to help determine page strategies. Both tools are now live.