Facebook platform industry news: Adobe, Wildfire


Adobe-Logo-1Adobe

Adobe, a Facebook Strategic Preferred Marketing Developer, revealed Facebook Exchange results from its cross-channel ad platform, the Adobe Media Optimizer. It shared that its average CPC is up to 40 percent below the average of all real-time bidded ad supply sources supported by Adobe. One customer reported 50 percent lower cost per registration driven by Facebook Exchange, but cost and reached only a tenth of the of the size a concurrently running search campaign. Adobe’s closed with the indication that its FBX ads can help to convert on search ads at a later time.

Wildfire

Google has announced plans to integrate Wildfire into the DoubleClick platform. The DoubleClick platform is a unified platform put in place to help advertisers and agencies manage the entire breadth of their digital marketing efforts. It provides ad management and ad serving tools. its intention is to help marketers better understand how ad spend is being used. Because, currently, the tool does not have access to Facebook or other social platforms, reporting will be displayed on an aggregated basis. This means that marketers won’t be able to tie a Facebook post’s impression to a display ad click, but will need to correlate the compiled results. With Google’s acquisition of Wildfire, it is continuously looking for solutions to provide a seamless package for managing all online advertising.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

GlobeOne
Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

VISIT FLORIDA
Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us