Facebook platform industry news: Adobe, Wildfire


Adobe-Logo-1Adobe

Adobe, a Facebook Strategic Preferred Marketing Developer, revealed Facebook Exchange results from its cross-channel ad platform, the Adobe Media Optimizer. It shared that its average CPC is up to 40 percent below the average of all real-time bidded ad supply sources supported by Adobe. One customer reported 50 percent lower cost per registration driven by Facebook Exchange, but cost and reached only a tenth of the of the size a concurrently running search campaign. Adobe’s closed with the indication that its FBX ads can help to convert on search ads at a later time.

Wildfire

Google has announced plans to integrate Wildfire into the DoubleClick platform. The DoubleClick platform is a unified platform put in place to help advertisers and agencies manage the entire breadth of their digital marketing efforts. It provides ad management and ad serving tools. its intention is to help marketers better understand how ad spend is being used. Because, currently, the tool does not have access to Facebook or other social platforms, reporting will be displayed on an aggregated basis. This means that marketers won’t be able to tie a Facebook post’s impression to a display ad click, but will need to correlate the compiled results. With Google’s acquisition of Wildfire, it is continuously looking for solutions to provide a seamless package for managing all online advertising.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us