Facebook platform industry news: Adobe, Adotomi and DataXu
Adobe, a Facebook Strategic Preferred Marketing Developer, today announced that it has hired the team behind creative design firm Ideacodes. The San Francisco-based startup had specialized in design and user experience for websites, web apps and blog networks. The Ideacodes cofounders will join as creative directors of Adobe’s Creative Cloud, which includes apps like Photoshop, Illustrator and Indesign. Last week Adobe made another acqui-hire: mobile app development team Thumb Labs.
Social advertising technology company Adotomi today announced its Universal Mobile App Tracking Program to give app developers a way to track the actions users take within their mobile apps after being exposed to Facebook install ads. Developers can track multiple actions to better understand users’ progress through the conversion funnel and their lifetime value. This allows developers to more accurately gauge the ROI of their Facebook campaigns and optimize them accordingly. Mobile app tracking providers HasOffers, Ad-X and AppsFlyer have integrated with Adotomi to offer this feature, and Adotomi says more partners are coming soon.
Adotomi is a Facebook Preferred Marketing Developer and CEO Joe McCormack will be participating in a panel and vendor workshop at our Inside Social Apps conference in San Francisco next week.
Facebook Exchange Certified DSP DataXu introduced an Algorithm Marketplace to its enterprise programmatic marketing platform last week. The Algorithm Marketplace is a library of algorithms for programmatic buying, which also taps into attribution and validation models from Adometry and Nielsen, as well as data from eXelate. The marketplace gives brands and agencies new ways to customize the DataXu Platform and better engage consumer across channels, including FBX, display, video and mobile.