Facebook gives admins new way to create ‘unpublished posts’ directly from page

fb-targetingFacebook is testing a new way for page owners to create “unpublished posts” — those that intentionally do not appear to all fans of their page – directly from the composer on their page.

Unpublished posts do not appear on a page’s Timeline or in fans’ News Feeds, but they can be promoted with ads. This allows page owners to make posts that are tailored to a specific audience and ensure that they are only seen by that audience, not distributed to anyone who Likes the page. It also creates a way for advertisers to test different creative options for their page post ads without overwhelming their fans with multiple posts. Unpublished posts do not contribute to People Talking About This counts or appear in Page Insights.

hide-from-feed-unpublished-post

Now page owners can make these kinds of posts directly from their page by clicking the clock icon used to schedule posts. After users select a year, a “hide from News Feed” option will appear. Checking that box will prevent the post from being distributed to fans’ feeds, though it will still appear on the page’s Timeline. Then a page could promote the post or use it as part of a page post ad in the mobile or desktop News Feed. Photo posts, link posts and video posts are eligible.

Although this feature is hard to discover and not particularly intuitive for most page owners, it is useful to have the “hide from News Feed” option in the composer. Previously, users could only create unpublished posts via the self-serve ad tool, Power Editor or API. The image below is from the ads tool, after selecting “Promote Page Posts” and “Create New Page Post.”

create-new-post-ad-tool

Facebook first added the option for pages to make unpublished posts through the Pages API in July 2012, but these posts were only eligible for promotion in the right hand sidebar of the site. In March of this year, however, Facebook opened up its News Feed inventory to ads created from unpublished posts.

Facebook offers some page post targeting by age, gender, location and other demographic information, there is no organic way to target posts by interests or factors like Custom Audiences. But with unpublished posts that run as page post ads in News Feed, businesses can show users more relevant content. For example, service could show longtime users one version of an ad, new users another, and leads yet another. Or an app page could make an unpublished post to promote to iPhone users and another aimed at Android users. Other brands are using unpublished posts simply to test different ad creative and optimize their campaigns.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!

 

Leave a Reply

One Response to “Facebook gives admins new way to create ‘unpublished posts’ directly from page”

  1. Unpublished Posts Can Now Be Created Via Facebook Page Composer - AllFacebook says:

    [...] blog Inside Facebook reported on the ability to create unpublished posts via page composer, adding that once page admins [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Joe Fresh
New York, NY

Weekend Editor and Social Media Manager

Cinema Blend LLC
Telecommute, OR

Social Media Manager

The Culinary Institute of America
Poughkeepsie, NY

Web and Social Media Manager

Health Resources in Action, Inc.
Boston, MA

Online Social Media Manager

WellPoint
Chicago, IL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us