Facebook brings new Offers format to Android
Facebook today announced that its new version of Offers with larger images and calls to action are now available on Android.
In February, the social network began testing the new layout on desktop with an option to shop immediately or get a reminder before the promotion ends. The interface also lets users decide if and when to share the offer with friends. We started seeing this on iOS in early April, and the company officially announced it a few weeks later. Now, the product is uniform across desktop and mobile, including Android.
Overall, the new design is likely to increase conversions on Offers posts because of the cleaner design and more prominent buttons to “Get offer” or “Shop now.” The “Remind Me” button available for some retailers working with Facebook directly allows companies to prompt users to redeem their offer at a later date through a notification on Facebook.
The new Offers also provide users with a better experience since they can now claim an offer without publicizing it to friends. After users select “Get Offer” or “Remind me,” they will have an option to “Tell Friends.” Their activity won’t be shared unless they click this button. Previously, whenever a user clicked “Get Offer,” it generated a story in friends’ feeds and in the recent activity section of their Timeline.
An additional benefit is the My Offers section accessible from a bookmark in the sidebar menu. This feature lets users access all of the offers they’ve claimed.
To learn more about this topic, join us at Inside Social Apps in San Francisco June 6-7. Inside Facebook Lead Writer Brittany Darwell will moderate a “Trends in Social and Mobile Advertising” panel in which advertisers will discuss the types of ads that fare best on which platforms and what we can expect in the future.