Facebook platform industry news: Triggit, Moontoast, Mass Relevance, awe.sm


Facebook Exchange retargeting partner Triggit today announced that it has secured $6 million in additional funding led by North Atlantic Capital along with existing investors Spark Capital and Foundry Group. Triggit says it will put the investment toward engineering and other talent as it focuses on improving products for advertisers retargeting users on the social network, particularly as Facebook evolves the exchange to include News Feed inventory.

Rich media advertising platform Moontoast today announced a partnership with user-generated video platform VideoGenie to give advertisers a new type of video ad unit within the Facebook News Feed. Brands will be able to post a call for user-generated video through their page, and directly from that post in News Feed, users will be able to record and submit their videos.

3036667_300Mass Relevance

Social curation and engagement platform Mass Relevance today announced that it has integrated more than 25 billion pieces of content into dynamic visualizations on digital displays ranging from TV and second screens through billboards, stadium displays, websites, mobile apps, conference centers and in-store displays. Mass Relevance is the first Certified Twitter partner licensed to re-syndicate Twitter content for display. It can also aggregate, filter and display posts from Facebook. In the past year, Mass Relevance has powered social experiences for the the 2012 elections with CNN and Facebook; the Olympic Games with NBC and Twitter; as well as campaigns for brands like Pepsi and Doritos.

Social performance tracking platform awe.sm today announced a new CEO: Fred McIntyre, who has held senior leadership roles at AOL, Last.fm and CBS, and most recently has served as an advisor to Univision, SoundHound and other media companies and startups. awe.sm measures the business results of social marketing, such as signups and purchase. awe.sm co-founder and founding CEO Jonathan Strauss will now be Head of Product Development.

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