Walmart, Macy’s, Target and others among this week’s top PTAT gainers for retail and consumer merchandise pages

PageData LogoWalmart is the top gaining retail and consumer merchandise page in the People Talking About This metric this week. With over 28 million total Likes, Walmart is the second most liked retail and consumer merchandise page on all of Facebook. The page had 742,059 engagements over the week, increasing by 221,116 week-to-week.

This list of top gaining product and service pages is compiled with PageData, which tracks page growth and engagement across Facebook.

# Name People Talking About Daily Growth Weekly Growth
1     Walmart 742,059 0 +221,116
2     Macy’s 336,411 0 +213,003
3     White Magick Alchemy 150,692 0 +136,528
4     Target 129,363 +3,131 +75,320
5     Amazon.com 197,846 +4,243 +51,933
6     Ricardo Eletro.com 92,411 0 +43,169
7     Magazine Luiza 92,034 0 +39,417
8     Soccer.com 56,609 0 +38,759
9     Marshalls 41,286 0 +30,842
10     Coupon Club 294,219 0 +28,945


For Walmart, there is an inconsistency on engagement post-to-post. While there are some posts that receive over 40k in total engagements, there are others have trouble breaking 1,000. This signals that the company is paying for Page Post Ads or Promoted Posts for certain updates. The page creates an average of six posts per day.

Screen Shot 2013-05-01 at 1.36.15 PM

Unlike the rest of the pages this week, White Magick Alchemy is a niche page, but has gone viral with one post accounting for the majority of the page’s engagement for the week. The post about a wildlife biologist saving a tranquilized bear received 146k likes since it was posted, but is not directly related to the business’ line of products. The page has characterized itself as animal activists, but it is unlikely the page will sustain this type of engagement since it is such a specific interest.

Visit PageData to see more about the top talked about retail and consumer merchandise pages as well as other categories.

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