Facebook rolls out ‘Promoted Page Likes’ for page owners to create fast ads

pagesFacebook today announced the global rollout of “Promoted Page Likes,” a feature similar to Promoted Posts but aimed at helping page owners get new fans without having to use the more complicated ad dashboard.

All pages with a location and profile picture will now have the “promote page” option in their admin panel. This was previously in beta for some users in the U.S. From here, Page owners can select a daily budget based on how many people they want to reach. Like Promoted Posts, these ads are bought with a preset price rather than on a cost per click basis. Page owners can narrow down their audience by country, state or city.

promote-page

This action actually creates three different types of Facebook ads: a standard Marketplace ad that appears in the desktop sidebar, Page Like Sponsored Stories that appear in the desktop and mobile feed, and standard Page Like ads which will appear in the feed on desktop and mobile. These are all meant to drive new Likes of the page so they simply include the page name, photo, description and Like button.

sample-ad-page-like

On the other hand, Promoted Posts are used mainly to reach a page’s existing fans and friends of fans, and these can include a photo, video, link, poll or other content, so they generally garner engagement rather than page Likes.

Promoted Page Likes first became available to U.S. businesses in December 2012. The feature is aimed at small- to mid-sized businesses that are using Facebook for marketing, but don’t necessarily have the resources to work with a Facebook ad rep or third-party partner and don’t have the time to invest in mastering the ad platform themselves. Promoted Posts have already been a successful way to help SMBs get their messages into the News Feed. Now they’ll have an equally easy way to create ads that bring in more page Likes.

Advertisers should be aware that unlike with Facebook’s other ad products, these ads will continue to run until an admin manually stops the campaign.

stop-ad

Find out more about Promoted Page Likes here and in the Facebook Help Center.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

One Response to “Facebook rolls out ‘Promoted Page Likes’ for page owners to create fast ads”

  1. Getting More Facebook Fans is a Minimal Need Compared to Reach | Soshable | Social Media Blog says:

    [...] Facebook rolls out ‘Promoted Page Likes’ for page owners to create fast ads [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

WHYY
Philadelphia, PA

Social/PR Manager

Small, hot SoCal ad agency
CamarilloCamarillo, CA

Social Media Marketing Manager

NBC Universal
New York, NY

Director of Media Relations

American Jewish World Service
New York, NY

Director of Communications

New York University
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us