Facebook roundup: video ads, voice calling, logos and more
Facebook video ad units could come with TV price tags – Facebook is reportedly prepping to sell its new video ads with an “upfront”-type marketplace and TV-like prices. According to AdAge, Facebook will have four daily summer slots — women over 30, women under 30, men over 30 and men over 30 — with an asking price close to $1 million. The exact ad format hasn’t been locked down, but it is believed that the videos will be 15-seconds long and users will see no more than three per day at launch. It is unclear whether the ads will autoplay in the feed or not.
More Messenger for Android users get free calling - Facebook this week released an update for its Messenger app on Android, bringing free VoiP calling to users in the U.S. and 23 other countries. Previously, this was in testing with Android users in Canada and iOS users in several countries. From Messenger, users can tap the “i” button inside a conversation and then select “Free Call.”
Facebook simplifies logo – Facebook has updated the look of its “f” logo, eliminating the light blue horizontal line, which was in the previous version. A comparison is available here on the site of developer Tom Waddington, who first noticed the change. The company also created new logos for several of its Facebook pages, such as those for security, privacy, government, journalists, universities and others. The one for safety, for example, accompanies the roundup item below.
Facebook and Attorneys General launch online safety campaign- Facebook and the National Association of Attorneys General are partnering to educate teens and their parents about safety and privacy on the social network. Part of the consumer education program includes a ”Safety and Privacy on Facebook” page, which will be a resource for information and tips on privacy settings and “Ask the Safety Team” videos.