I Drive Safely, Dafiti, The Lifeline Program and others among this week’s top PTAT gainers for product and service pages
I Drive Safely is this week’s top gainer in the People Talking About This Metric for product and service pages. The page has seen almost one million total engagements over the week, with only 117,000 total Likes. The page drew over 826,000 additional engagements week over week.
We compiled this list of top gaining product and service pages with our PageData tool, which tracks page growth and engagement across Facebook.
|#||Name||People Talking About||Daily Growth||Weekly Growth|
|1||I DRIVE SAFELY||950,322||-61,929||+826,042|
|3||The Lifeline Program||1,075,253||-67,143||+364,091|
Despite the smaller number of page likes, the I Drive Safely page has gone viral with a post that was shared two weeks ago. The image post was a picture of a gas station with prices down to $0.60 a gallon. The post is still receiving engagement two weeks after it was originally posted. This is because users are finding it in their News Feed from more recent shares. The post did not see an influx of shares until the end of last week where it came close to tripling the page’s PTAT.
Dafiti, a Latin American footwear and fashion ecommerce similar to the U.S.-based Zappos had over an 800,000 increase in engagements for the week, but has a larger audience to build from organically compared to I Drive Safely. The page has seen a rapid growth in page Likes over the last few weeks, which may be reason for the increased engagement.
Visit PageData to see more about the top talked about product and service pages as well as other categories.