Facebook tests ad placements on Graph Search results page, not related to queries

ads logoFacebook began a small test today that inserts FBX and Marketplace ads between pages of Graph Search results, a spokesperson tells us. These ads are not targeted by a user’s search query.

Like the ads on the right hand column of Facebook.com and ads that appear in the lightbox view of photos, the ads on the Graph Search results page are targeted to an audience based on interests, demographics or data from the Facebook Exchange or Custom Audiences, for example. This test is simply one that opens new inventory, not a new ad type or targeting capability.

As seen below, two or three ads will appear horizontally between pagebreaks when there is more than one page of results. This happens only for Graph Searches, not for web searches where Bing results appear. Those pages have Bing ads at the top and to the right of organic results.

Ads on Graph Search Page v2

Facebook offers “Sponsored Results“ ads that allow advertisers to promote their business in the social network’s drop-down search results. Rather than broad keywords, advertisers bid against specific pages, apps or places. For now, there is no way to bid on a Graph Search query such as “movies my friends like” or “restaurants nearby.”

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

One Response to “Facebook tests ad placements on Graph Search results page, not related to queries”

  1. Facebook Testing Ads In Graph Search Results - AllFacebook says:

    [...] test of Facebook Exchange and marketplace ads between results of its Graph Search, sister blog Inside Facebook [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Search Marketing Analyst

Greater Than One, Inc.
New York, NY

SEM Manager - Bilingual

Creative Circle
Miami, FL

Vice President of Technology

Emerald Media Group
Eugene, OR

SEO Manager - Bilingual

Creative Circle
Miami, FL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us