Facebook identifies engaging posts for page owners to promote

fb ads 2Facebook is testing a homepage module that recommends a recent engaging post for page owners to promote and reach more people with.

Reader Matteo Gamba says he saw the “Get More For Your Budget” prompt, shown right, next to his News Feed today beneath a summary of his current ad campaign. It identified a well-performing post and linked to a page where he could buy additional reach through a Promoted Post.

Specifically, Facebook noted that his post was getting 85 percent more engagement than other recent posts on the page. This is something that many Preferred Marketing Developers are building into their platforms to provide marketers with data they can act on and recommendations on how to allot their ad dollars.

When companies have an engaging post, best practices suggest that they capitalize on this by applying some paid media to increase its distribution. Some might initially think the opposite: that they should pay to promote their posts that aren’t doing so well. However, Facebook and third-party ad providers say to focus on what’s already working and amplify it. The money spent on promotion will go further if the post is already naturally engaging and leading users to interact with it or share it with friends.

For now this module seems like a small test to increase Promoted Post sales, but if Facebook expands this into an actual product as part of an update to Insights, there could be less incentive for marketers to use some of the software that third-parties are developing to make these sorts of observations and suggestions.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

interested in advertising with inside facebook?

Social Media Jobs
of the Day

DIGITAL & SOCIAL MEDIA MANAGER

Beauty & Entertainment Company
Los Angeles, CA

SOCIAL MEDIA EDITOR

INC. MEDIA
New York, NY

Editor in Chief

Washington Jewish Week
Rockville, MD

Community Manager

National Center for Learning Disabilities
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us