Facebook brings ‘watched,’ ‘want to read’ and other buttons to mobile feed

open graph actionsWith the new Timeline, Facebook users can share richer stories about the books, movies, TV shows and music in their lives.

The social network is beginning to get to the vision it set out at the expansion of Open Graph in 2011. Users don’t have to Like a book, they can read it. Similarly, they can watch a movie or listen to an artist. The latest profile redesign helps users list what they’ve read, watched or listened to, but also what they want to read, watch and listen to.

Over the past few weeks we’ve seen a number of new ways Facebook is helping users fill out these sections of their About page, including through desktop News Feed stories and Timeline modules. Now we’ve seen options on mobile, too. In the past, it hasn’t been very easy for users to update their profiles from mobile besides Liking things in the feed. Now, it’s easier to add a range of new information just by browsing News Feed and tapping a few buttons.

The following is an Open Graph story from Goodreads. Users can tap the plus sign to add a book to their own “read” or “want to read” lists.

read-mobile

A similar style is used for stories that come from Facebook directly rather than third-party apps. For example, if a user’s friend updates a section of their profile with a book, movie, TV show or musical artist, users can do the same by tapping on the plus sign.

read-mobile

On desktop, the function is nearly the same, except users have options to change their default privacy setting for the action.

read-story-desktop

Another action users can take from mobile is visiting a friend’s Timeline and browsing their movies, books, TV or music sections. From here, like on desktop, users can add more content to their own profile. If a user has already added an item to a list, a small checkmark will appear.

timeline-mobile-want-to-watch

By getting user to connect with more things they care about or have experienced, Facebook can improve ad targeting, News Feed relevancy, Graph Search and recommendations.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

One Response to “Facebook brings ‘watched,’ ‘want to read’ and other buttons to mobile feed”

  1. Facebook Allows Mobile Users To Add Media That They ‘Want To’ Experience - AllFacebook says:

    [...] things they wanted to read or watch. Now it appears Facebook is testing this capability on mobile. Sister site Inside Facebook discovered that Facebook is allowing these actions on the mobile [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us