Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner

adaptlySocial advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on Facebook’s PMD Executive Council.

Adaptly offers a platform for buying social ads on Facebook, Twitter, YouTube and StumbleUpon. The New York-based company’s clients include PepsiCo, Diageo, Showtime, OMD and Kraft Foods. Adaptly also has a Facebook Insights badge for its analytics product, Momentum. Last year the company began partnering with Wildfire, which has a suite of page management and promotion applications. This combination of software and partnerships allows Adaptly to touch all components of a social marketing campaign, something Facebook has been emphasizing with its recent changes to the PMD program requirements.

The sPMD classification is coveted by companies trying to distinguish themselves in an increasingly competitive market. For Facebook, the “Strategic” label is meant to show marketers who is “most well aligned with where Facebook is going” and set an example for other developers, PMD Program Manager John Yi told us a few months ago.


kenshoo-moontoastMoontoast, a rich media advertising platform and PMD with the Apps badge, today announced a new collaboration with Kenshoo Social, an ads provider and sPMD.

Moontoast helps brands create interactive experiences within News Feed, including sign up forms, store locators and e-commerce widgets. Kenshoo can help companies promote these units with paid media and track engagement and ROI.

Moontoast recently partnered with another sPMD, SocialCode, and was one of the winners of Facebook’s PMD Innovation Competition.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner”

  1. Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner says:

    [...] Read the full article on InsideFacebook.com [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us