Facebook platform industry update: Adaptly becomes Strategic PMD; Kenshoo and Moontoast partner
Social advertising company Adaptly today announced that it has been selected as a Strategic Preferred Marketing Developer by Facebook, joining 12 other companies with access to some of the social network’s alpha and beta products, as well as more support from its sales, product and engineering teams. sPMD companies also serve on Facebook’s PMD Executive Council.
Adaptly offers a platform for buying social ads on Facebook, Twitter, YouTube and StumbleUpon. The New York-based company’s clients include PepsiCo, Diageo, Showtime, OMD and Kraft Foods. Adaptly also has a Facebook Insights badge for its analytics product, Momentum. Last year the company began partnering with Wildfire, which has a suite of page management and promotion applications. This combination of software and partnerships allows Adaptly to touch all components of a social marketing campaign, something Facebook has been emphasizing with its recent changes to the PMD program requirements.
The sPMD classification is coveted by companies trying to distinguish themselves in an increasingly competitive market. For Facebook, the “Strategic” label is meant to show marketers who is “most well aligned with where Facebook is going” and set an example for other developers, PMD Program Manager John Yi told us a few months ago.
Moontoast helps brands create interactive experiences within News Feed, including sign up forms, store locators and e-commerce widgets. Kenshoo can help companies promote these units with paid media and track engagement and ROI.
Moontoast recently partnered with another sPMD, SocialCode, and was one of the winners of Facebook’s PMD Innovation Competition.