Facebook continues Offers test with ‘remind me’ button now on mobile

featured imageFacebook is continuing its test with a few global retailers to make Offers more effective in generating online sales. Part of this includes a new “remind me” button on offers that appear in the mobile feed.

When we found Facebook is testing a new version of Offers in February, the options to shop immediately or get a reminder before the promotion ends were only available on desktop. Now we’ve seen this on mobile, too. The “remind me” button could be especially useful here since the prominence of mobile ads leads to a lot of clicks, but users might not be as likely to complete a purchase on their phones.


When users click on this story in the feed, they’re taken to a page with two options: “Remind Me” and “Shop Now.”


After choosing “Remind Me,” users will be sent an email and at a later date will be reminded with a notification on Facebook. It is up to each retailer when they will remind users about their promotion, but they can only send one notification per offer. When users click “Shop Now,” they will be taken directly to a retailer’s website.

Previously, users could only select “Get Offer,” which sent users an email with information on how to redeem the offer, but these could be easily forgotten. Now in addition to getting a reminder, users can visit their Offers section, which includes all current and expired offers. The “Remind Me” and “Shop Now” options are only available for retailers working directly with Facebook for this test, but offers from any business will be visible in the Offers section, as seen below. This section is also available on mobile, but the mobile version only includes offers that are still eligible for use.


Another difference with the new Offers posts is that the interface lets users decide if and when to share the offer with friends. After users select “Remind me,” they will have an option to “Tell Friends.” Their activity won’t be shared unless they click this button. Previously, whenever a user clicked “Get Offer,” it generated a story in friends’ feeds and in the recent activity section of their Timeline.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners! Starting November 10, hear from our expert speakers on the  best practices for getting set up on the major social media platforms, how to create meaningful content, and engage with your audience across sites. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Manager

Aeon Media
San Francisco, CA

Part-time Social Media Manager

Michelson on Medicine
New York, NY

Creative Director

Columbia, SC

Assistant Social Media Editor

Salon Media Group, Inc
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us