New targeting options for Facebook mobile app install ads include Wi-Fi connection and OS version

mobile-appsFacebook today announced new ways for developers to target their mobile app install ads, including Wi-Fi connection and what version of an operating system users are on.

These changes give developers more control over who they reach and when, allowing them to ensure they’re advertising their app to people who are most likely to download it. It also helps them tailor their ad message, for example, making sure to promote the version of their app that will work best on the mobile operating system version they’re using.

Facebook also today announced that mobile app install ads can now be created through the self-serve ad tool. Previously, developers could create these ads through a separate section of the developer dashboard, through Power Editor or by working with an Ads API vendor. Now, they can start mobile install campaigns from the same tool they might be familiar with from advertising their page or canvas application.

Facebook plans to hold a live Q&A with the product team on April 17 to answer developers’ questions about mobile app install ads.

mobile-app-install-dashboard

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Newswire Editor

PR.com
New York City / Long Island, NY

Senior Social Media Brand Manager-Los Angeles Area

Brigade Marketing
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us