Facebook reveals new growth stats; 20 percent of web users play games every day

This is a crosspost from sister site InsideSocialGames.

gamesToday at the Game Developers Conference, Facebook revealed new statistics, features and a Game Center for developers.

According to Facebook, more than 250 million people are playing games on the social network every month. The company is continuing to showcase itself as a huge asset for mobile developers, too, pointing out that (as of February) 55 percent of the top 400 iOS apps are integrated with Facebook. Likewise, Facebook drove 263 million clicks to the Apple App Store and Google Play.

As for Facebook’s continuing growth as a viable games platform, the social network says game installs on the web platform are up 75 percent from where they were in March 2012. Accordingly, roughly 200 titles on Facebook have more than one million monthly active users apiece and roughly 100 developers generated more than $1 million on Facebook last year. Year-over-year growth of the total number of paying players has also increased by 24 percent from March 2012. Finally, more than $2 billion was paid out to game developers in 2012.

In addition to these statistics, Facebook revealed that it’s about to launch a new games section of Timeline that will be included in the new timeline rollout. This section will provide users with the ability to show what their favorite games are, both via their Timeline and About page.

This last bit will be of particular interest to game developers interested in pursuing Facebook as a platform for their titles. One of the constant complaints we hear about Facebook is the difficulty one faces in terms of getting their game discovered; this new section sounds like it will be another channel for potential viral sharing, especially amongst users who are heavy gamers.

Read also: Facebook gives developers more ways to have their apps featured on user Timelines

Marketing with Facebook Insights

Mediabistro Course

Marketing with Facebook Insights

Starting October 2, use Facebook’s analytics tool track and optimize your marketing efforts! Taught by the group marketing manager of social media at Microsoft/BingAds, Geoffrey Colon will show you how to measure key performance indicators and make your data actionable. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Senior Web Developer

Kaufmann Mercantile
Brooklyn, NY

Director of Web and Online Services

University of California at Irvine
Irvine, CA

Web Producer / Designer

Purch
New York, NY

Marketing Graphic / Web Designer

Collectrium
New York, NY

Web Production Designer (Contrator)

Marvel Entertainment
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us