Facebook and industry roundup: Marin, SDKs, Dachis Group, Perfect Audience, more

PMD Marin Software goes public – Ad tech company Marin Software today went public after raising $105 million from an initial public offering priced at $14 per share. The stock opened at $19 per share and closed at $16.26. Marin began in 2006 as a paid search company, but was an early Facebook Ads API partner in 2010, and it continues to hold an ads badge as part of the social network’s Preferred Marketing Developer program.

mobile-developmentFacebook updates mobile SDKs - Facebook this week released version 3.2.1 of the Facebook SDK for iOS and version 3.0 for Android. Both include a number of bug fixes and other improvements. The iOS SDK now supports frictionless requests without importing the deprecated headers. More information is available from the company’s developer site.


Man charged with Facebook IPO fraud - A man was arrested in Florida on Tuesday on suspicion of defrauding investors seeking shares of Facebook before its initial public offering last year, according to Reuters. Craig Berkman, a former Oregon gubernatorial candidate, allegedly told investors he had access to pre-IPO Facebook shares but instead made ”Ponzi-like” payments to earlier investors. The Manhattan U.S. Attorney’s Office charged Berkman with two counts of securities fraud and two counts of wire fraud.

dachis-groupDachis Group raises $7.5M - Social marketing software company Dachis Group this week announced $7.5 million in Series C funding from Austin Ventures. The company, which has PMD badges in apps, insights and pages, last raised $30 million in 2011. Founder and CEO Jeff Dachis previously co-founded well-known agency Razorfish.

perfect audiencePerfect Audience launches reporting API – Retargeting platform Perfect Audience, which enables advertisers to buy on the Facebook Exchange, this week launched a reporting API to allow customers to integrate campaign and conversion data into their own custom tools and dashboards.

optimalOptimal temporarily removes fees for self-service FBX tool - Facebook ads and analytics platform Optimal this week began waiving fees for its self-service Facebook retargeting tool. Advertisers can get a free trial for 30 days, with up to 60 days total including time to place pixels. Typically, Optimal charges a service fee of 10 percent of Facebook media spend. Optimal seeks to distinguish itself in the FBX marketplace by offering full transparency over media cost and performance instead of operating on an arbitrage model. Advertisers can sign up for the trial here.

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Assistant Editor

8 Inc.
New York, NY

Copywriter & Editor

Santa Monica, CA

Director of Marketing & Communications

Neumans' Kitchen
New York, NY

Social Community Manager

Tallahassee, FL

Editorial Director

Phoenix House
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us