Facebook to roll out threaded, ranked comments for pages and public figures

commentsFacebook will further roll out a commenting system that it has been testing, which includes threaded conversations and a ranking algorithm meant to put the most relevant and high quality comments first, a spokesperson tells us.

The new comments for pages and users who have enabled “follow,” have been in testing since November, and starting next week will be available on an opt-in basis for all accounts with more than 10,000 fans or followers.

Key features of the new comments are the option to reply to a specific comment and a ranking system that takes into account positive signals, such as likes and comments; negative signals, such as not getting much engagement; and connections, meaning the ranking is personalized for each user so that, for example, comments from people they might know appear first.

These changes make comments on page posts more similar to Facebook’s comments plugin for third-party sites, which have had threaded conversations and a ranking algorithm since March 2011. On posts by pages and public figures, there can be dozens or even thousands of comments, and users cannot tag and mention other fans they aren’t friends with. The new system could improve engagement on these posts since high-quality comments will be surfaced up top and users will be notified when someone replies to their comment. Admins can also down-rank posts without deleting them.

“We think this update will allow for easier management of conversations around posts, which is a better experience for people interacting with pages and public figure profiles,” a Facebook spokesperson said in a statement.

The new comments are not yet available for mobile or via the API



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5 Responses to “Facebook to roll out threaded, ranked comments for pages and public figures”

  1. Pinterest’s New Look: This Week in Social Media | Social Media Examiner says:

    [...] Facebook Plans To Roll Out A New Commenting System: According to Inside Facebook, Facebook Business Pages with more than 10,000 fans will soon have the option to have threaded and ranked comments. [...]

  2. This week’s headlines from across Inside Network says:

    [...] Facebook to roll out threaded, ranked comments for pages and public figures [...]

  3. Weekly Top 10 in Facebook Marketing – Volume 9 | PostRocket Blog says:

    [...] 10. Facebook to roll out threaded, ranked comments for pages and public figures [...]

  4. The Social Stories: Issue 89 says:

    [...] Facebook has introduced a ‘Reply’ functionality within comment threads. This means that rather than tagging the person you want to respond to in one long singular thread, you can reply directly under that post. What does this mean for you? It means you should concentrate your efforts not just on customer service on your Facebook pages but also community management. The comments with the most replies and likes now appearing directly under your original post, if you only interact with complaints, they’ll become prolific on the page. This is another push from Facebook to encourage conversation and deeper engagement on their platform. How is your brand going to deal with it? [...]

  5. Link Friday: The What's new with Facebook Edition | Pilch & Barnet says:

    [...] new comment system, which includes threaded conversations and a ranking [...]

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