Facebook to drop mobile bookmarks for all apps except cross-platform games

mobile-bookmarksFacebook will no longer display mobile bookmarks for apps unless they are games that function on both mobile devices and the desktop canvas, according to a post on the company’s developer blog.

Bookmarks were likely not driving much traffic to most mobile apps so it wasn’t necessary to keep them around. However, Facebook wants to promote cross-platform game development so it will give them the benefit of mobile bookmarks. With fewer apps being included in the bookmarks menu, the few cross-platform games that do appear there could see more traffic than they were before.

The change goes into effect June 5.

Facebook introduced mobile bookmarks in 2011, along with other features to improve distribution for HTML5 and native iOS apps. Android support came later. As we pointed out at launch, app bookmarks are buried a layer deep in the Facebook app, so there wasn’t much reason for users to launch apps this way instead of directly from their phone. The primary way mobile apps get installs and re-engagement from Facebook is through News Feed. Now with mobile app install ads and more engaging Open Graph stories, developers have more effective ways to drive people to their games and apps.

Facebook said in its blog post:

“This is not a breaking change, as no code changes are necessary, but we wanted to give developers time to consider alternative ways to reengage users. News Feed remains the top driver of discovery and re-engagement for mobile apps and we are focused on making this the best experience available across mobile and web. You can learn about our other mobile channels here.”

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Social Media Specialist

Penske Media Corp.
Los Angeles, CA

Social Media and Online Assistant

Education Management
Chester, PA

Web Content Creator

John Paul Mitchell Systems
Los Angeles, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us