New Facebook admin panel highlights reach and pushes Promoted Posts

insightsFacebook is testing an update to the page admin panel, which gives more prominence to reach metrics for recent posts and encourages page owners to promote those posts to increase their audience.

Some users are seeing a “Posts” section at the top of pages they have admin rights to, replacing the “Notifications” section, which included recent comments, wall posts and other fan activity. The new section shows the organic and paid reach of each recent post, along with an option to promote the post. Notifications are available from the top menu.

admin-panel

This change is in line with Facebook’s increasing emphasis on getting marketers to consider a strategy for the social network that includes paid media. Earlier this month, the company created additional requirements for Preferred Marketing Developers to join the program and earn badges. Developers who apply will have to be referred by either a Facebook employee or a PMD with an ads badge. Pages PMDs must be able to implement basic page and post insights along with the ability to boost page posts with paid media. Apps PMDs must demonstrate support with Facebook media and be able to provide clients with advanced app insights reporting. Insights PMDs will need to be able to offer ads insights if requested by clients.

However, page owners could find the admin panel change to be frustrating, since it is now more difficult to see notifications about the latest activity on their page. Many people also resent Facebook’s push to get page owners spending money on the platform.

Here’s a look at the original admin panel, which is still appearing for most page owners:

original-admin-panel

Thanks to Stuart Jordan for the tip and screenshot.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Web Developer

mediabistro.com
New York, NY

Web Producer (Homepage, BBC feature sections) BBC.

BBC Worldwide Americas
New York, NY

Social Media Assistant - Telecommuniting

Elements Behavioral Health
Long Beach, CA

SEO and Google Specialist

Elements Bahavioral Health
Long Beach, CA

Digital Media Buyer/Planner

High 5 Games
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us