Facebook tests Page-Like stories and ads that include cover photo

Facebook is testing a new design for page Like stories, both organic and sponsored, that incorporates a page’s cover photo to make the unit more visual and striking in the desktop feed.

This design is similar to what has been previewed in the latest overhaul of News Feed, which puts greater emphasis on images across all story types. Although the new News Feed is rolling out slowly to a small percentage of users and is unlikely to have a meaningful impact on ad performance immediately, this latest ad design is appearing for users who have not upgraded to the new layout so it could affect more of an advertisers’s audience.

page-like-sponsored-story

For comparison, here is what Page Like Sponsored Stories looked like before, as well as how they appear in the News Feed design announced Thursday.

page-like-comparison

Including a page’s cover photo could improve clickthrough rates and actions because they are more likely to catch a user’s eye and because they can offer a better sense of the brand in one glance.

Pages should consider how their cover photo represents their brand, as well as how it appears when scaled down in size and overlaid with their profile picture and page name. For example, in the Guinness example above, some of the words in the cover photo are cut off. Pages that try to make their profile picture appear as part of their cover photo on Timeline might find that the design does not work well when applied to feed stories like this.

Screen Shot 2013-03-22 at 10.35.39 AM

The inclusion of cover photos in News Feed ads might also lead Facebook to be stricter about enforcing its 20 percent text rule for covers. Earlier this year Facebook changed its policy regarding text overlay on photos in pages’ cover photos and News Feed ads to limit text to no more than 20 percent of an image’s area. It has been monitoring images in ads, but for the most part doesn’t seem to have taken action against pages that include too much text in their covers. Now that these photos are included in ads, this could change.

Thank you to Eti Suruzon for the tip and screenshot.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

2 Responses to “Facebook tests Page-Like stories and ads that include cover photo”

  1. Facebook Testing Page Like Sponsored Stories With Pages’ Cover Images - AllFacebook says:

    [...] Vice President of Media Eti Suruzon shared the screen capture below with sister blog Inside Facebook, and, much like examples of ads displayed during Thursday’s introduction of the social [...]

  2. Facebook Cover Photo Policies Changed | MCNG Marketing says:

    [...] with the cover photo as well as their advertising. There was a great article that was covered by Inside Facebook that talks more about these [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us