Facebook begins rolling out customizable user About page with larger images, ‘want to watch’ lists and more

profileFacebook has begun rolling out an updated design for the user About page on their Timeline, which now gives users more options to customize their page and features larger visuals and more integration of Open Graph apps.

Reader Matt Navarra says today he was prompted with a pop-up on his profile that said, ”Add things you care about to your all-new About page.”  The new page is appearing for users with the latest design for Timeline, which includes some users in the U.K. and New Zealand. These users can now choose which apps and content types appear on the page and choose the order in which they appear by using the edit icon in the corner. Users have one long page that they and friends can scroll through or jump to specific sections by clicking on titles in the bar across the top of the page.

Sections for Open Graph apps summarize user activity in a Pinterest-like format similar to how these items appear in News Feed. Sections for movies, books, music and other content include new “Want to Watch/Read/Listen” lists.


The basic About section with a user’s work and education history, contact information and relationships functions the same way as before, but with a slightly modified design.


The Friends page, too, works the same but has larger photos and a different navigation bar at the top. Photos and Map are also very similar.


The Likes section includes much larger images and tabbed navigation to different categories of interests and favorites.


Facebook also allows users to feature sections on TV shows, music, movies and books. These sections include content users have consumed through Open Graph apps like Hulu, Netflix, Spotify and Goodreads, as well as relevant pages that they’ve Liked. A new component is a “want to watch,” “want to listen” and “want to read” list, which we recently saw mentions of in Facebook’s code. Now, from the “wants to watch” section, for example, users will see suggestions for shows to add and have the option to type in their own list. This could encourage users to add more intent-based information to Facebook, which could be used for ad targeting. It may also help users discover content through their friends.



Users can also add third-party apps to their About section. Previously, users could add apps to their Timeline and see aggregations of their activity over time, but few users seemed to know this option existed. Now with the option to highlight app modules within their About page, users may find more value in Open Graph apps and developers could find that more of a user’s friends discover their apps because of it. This would better achieve Facebook’s goal of enabling Open Graph apps to help users tell the story of their lives.


Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!


Leave a Reply

One Response to “Facebook begins rolling out customizable user About page with larger images, ‘want to watch’ lists and more”

  1. ‘Watched’ And ‘Want To Watch,’ Are Now Options On Facebook’s IOS App - AllFacebook says:

    [...] Although advertisers buying CPC ads will be charged for the click, they will not get a report about how many users indicated that they watched or want to watch their film. The same goes for organic actions of this kind. Pages do not yet receive any insights about how many people added them to watched, want-to-watch or other sections of the new About page. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us