Facebook tries new designs for mobile page-Like and app install ads

Facebook began testing new designs for its mobile app install ads and page post ads in its iOS app this weekend.

Following an update for Facebook for iOS, some users began to notice that the ads got a bit of a refresh. Page post ads have a new Like button in the corner, potentially making them more effective for fan generation, not just engagement and content marketing. Late last year Facebook changed the way page post ads appear to non-fans so that instead of a call to action to Like the page, the ads promoted interaction on the post itself. Now, these ads do both.

thumbs-up-button

Mobile app install ads have been redesigned to include a “suggested app” label and a profile picture. Previously, app install ads had a banner image only, and this was at the top of the ad, not underneath the ad copy like it is now.

suggested-app

Facebook often tests a number of variations for ads and News Feed stories to determine the best designs for different outcomes. Advertisers aren’t always able to see how their ads look to other users so we try to track these changes for them.

On the company’s fourth quarter earnings call last month, Facebook CEO Mark Zuckerberg said he expected to have to spend a lot more time tinkering with ads in the feed to avoid hurting user experience, but instead Facebook has been able to increase the number of these ads without significantly hurting engagement levels. The addition of advertising in the feed has led to a 1 to 2 percent reduction in Likes and comments, which is less than expected and Zuckeberg says he feels “very confident” about the direction of advertising on the social network.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

One Response to “Facebook tries new designs for mobile page-Like and app install ads”

  1. This week’s headlines from across Inside Network says:

    [...] Facebook tries new designs for mobile page-Like and app install ads [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us