Facebook tries new designs for mobile page-Like and app install ads

Facebook began testing new designs for its mobile app install ads and page post ads in its iOS app this weekend.

Following an update for Facebook for iOS, some users began to notice that the ads got a bit of a refresh. Page post ads have a new Like button in the corner, potentially making them more effective for fan generation, not just engagement and content marketing. Late last year Facebook changed the way page post ads appear to non-fans so that instead of a call to action to Like the page, the ads promoted interaction on the post itself. Now, these ads do both.

thumbs-up-button

Mobile app install ads have been redesigned to include a “suggested app” label and a profile picture. Previously, app install ads had a banner image only, and this was at the top of the ad, not underneath the ad copy like it is now.

suggested-app

Facebook often tests a number of variations for ads and News Feed stories to determine the best designs for different outcomes. Advertisers aren’t always able to see how their ads look to other users so we try to track these changes for them.

On the company’s fourth quarter earnings call last month, Facebook CEO Mark Zuckerberg said he expected to have to spend a lot more time tinkering with ads in the feed to avoid hurting user experience, but instead Facebook has been able to increase the number of these ads without significantly hurting engagement levels. The addition of advertising in the feed has led to a 1 to 2 percent reduction in Likes and comments, which is less than expected and Zuckeberg says he feels “very confident” about the direction of advertising on the social network.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

One Response to “Facebook tries new designs for mobile page-Like and app install ads”

  1. This week’s headlines from across Inside Network says:

    [...] Facebook tries new designs for mobile page-Like and app install ads [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us