Zuckerberg, Twitter, Yahoo and more in this week’s Facebook news roundup
Zuckerberg and Brin collaborate to launch Foundation – Mark Zuckerberg, Google co-founder Sergey Brin and technology investor Yuri Milner are joining forces to launch the Breakthrough Prize in Life Sciences, which will award 11 scientists $3 million each. The prize will spotlight outstanding minds in medicine and hopes to enhance medical innovation.
Twitter announces Ads API – Twitter has officially launched its Ads API which it began testing last January. Marketers will be able to work with Ads API partners to manage Twitter Ad campaigns and both desktop and mobile ads. The initial partners include Adobe, Hootsuite, Salesforce, SHIFT and TBG Digital. This means advertisers will be able to buy Twitter’s promoted products in similar ways to how they purchase Facebook ads, and many Facebook Ads API companies are likely to incorporate Twitter’s Ads API in their platforms soon.
Facebook rolls out new error page – Facebook has begun rolling out a new error page featuring a bandaged thumb that looks like the Like button. The new page is more user-friendly compared to the older error page which featured mostly text and can be seen below. (Thanks to Ryan Plant for the tip and the screenshot.)
Yahoo homepage redesign features Facebook – Yahoo’s newest homepage redesign now features Facebook content. The homepage will use Facebook Login to populate its news feed with stories shared by friends on Facebook. It will also show news stories based on content their friends have Liked or shared. Yahoo previously incorporated Facebook tools into its homepage in 2009.
Optimal launches improved Optimal Expander - Social media advertising and audience analytics platform Optimal has increased the functionality of its Optimal Expander product. The Optimal Expander is an interest-based keyword tool that helps marketers find keywords that help drive Facebook advertising campaigns. The improvements allow users to tap into other platforms, like Twitter and Pinterest, to understand how people are having conversations around themes and brands’ campaigns.
Facebook to store old photos in new cold storage unit – Facebook has is building a cold storage unit in its Prineville, Oregon, data center. It will install three 16,000 square feet storage hubs, the first functioning by fall. Jay Parikh, Facebook’s vice president of infastructure, has said the social network’s process of storing photos was too inefficient. By placing old photos into cold storage, Facebook will conserve power, but allow users to still discover them even years later.