Facebook lets developers know how often their app is found through search

insightsFacebook is now offering developers information on how often users find their app through the search bar on Facebook.com, according to a post on the company’s developer blog.

Canvas developers will find a Search Results tab in their app insights under “Other Features.” This will track both organic and paid clicks. For now, this only includes clicks from the search bar typeahead, not clicks from the search results page or clicks from mobile. However, clicks will be counted from users whether or not they have Graph Search.

This change will help canvas developers understand how often users are coming to their app via search, which could give them a better idea whether or not running Sponsored Results ads would be valuable.

Currently, pages receive data about how many new Likes they got from the search results page, but they can’t see how many times people visited their page after searching for it. If Facebook wants more pages to run Sponsored Results, it will have to offer data that shows how important that channel is for discovery.

Search results data for apps will go back to Jan. 21, 2013.

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Advertising Campaign Manager

Amazon
New York, NY

Web Content Specialist

Philadelphia College of Osteopathic Medicine
Atlanta, GA

Web Producer

InvestmentNews
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us