We Are Social, a global social media agency, which previously focused on strategic research, planning and creative in the owned and earned categories of marketing, announced this week that it is expanding into paid media.

To do so, it has hired David Gilbert, formerly of TBG Digital, to lead the service. The agency says it will provide planning and media buying across all relevant social platforms, including Facebook, Twitter, LinkedIn, Tumblr and Sina Weibo.

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We Are Social 

• David Gilbert, Media Director – former sales and client services director at TBG Digital

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