Stipple allows Facebook pages to share interactive images and drive e-commerce

stipple-logoImage-based e-commerce and advertising company Stipple today announced that its interactive image tags now work on Facebook, allowing publishers and advertisers to drive engagement and purchases through the News Feed.

Stipple gives users and businesses a way to attach additional content — such as shopping links, YouTube videos, Twitter feeds or more photos — to a single image, which can be embedded across various websites and now social networks like Twitter and Facebook. When users click on a tag, they can see additional information about a photo, watch a video or click to visit another site to buy something or learn more.

Marketers can use Stipple to create more dynamic Facebook posts, which can also be promoted as ads in the feed. Many brands have wanted Facebook to offer more immersive ad experiences, not realizing that it has already been possible to share and promote small Flash applications via page posts. Stipple can make it easier for pages to start using this strategy.

STIPPLE Facebook screenshot
Stipple images are posted to Facebook as SWF files, so they appear with a play button like a video would. When users click play, the image loads including all of the tags a publisher has attached. On mobile devices where Flash isn’t supported, tapping a Stipple image takes users to another page within the Facebook app where it loads in a format that does work.

mobile-stipple

A benefit for publishers is that when they update their tags from the Stipple dashboard, changes will be made automatically to all versions of an image, whether it’s on another website or within a tweet or Facebook post. This allows businesses to update their pricing or share more current information within the same post over time. From the dashboard, users can also track the interactions that occur within their images and where their images are shared by others.

People, Sony Pictures, Forever 21 and the Washington Post are among the companies already using Stipple. For an example of Stipple in action, hover over the photo in this embedded tweet.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

2 Responses to “Stipple allows Facebook pages to share interactive images and drive e-commerce”

  1. ThingLink’s Interactive Images Come to Facebook – Mashable « Tony Rocha Official Blog says:

    [...] isn’t the first interactive-image service to hit Facebook — Stipple did so in January — but its presence does point to a growing trend. Interactive images essentially give brands (or [...]

  2. ThingLink’s Interactive Images Come to Facebook « Tony Rocha Official Blog says:

    [...] isn’t the first interactive-image service to hit Facebook — Stipple did so in January — but its presence does point to a growing trend. Interactive images essentially give brands (or [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Associate Vice President of Social Media

Beauty Public Relations Agency
New York, NY

Social Media Specialist

Lakewood Church
Houston, TX

Social Media Strategist

WHYY
Philadelphia, PA

Social Media Coordinator

PMC Studios
Los Angeles, CA

Social Media Manager

The Christian Broadcasting Network
Virginia Beach, VA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us