Facebook’s global growth in Q4: 1.06B MAU, mobile surpasses web

Facebook today shared new stats on user growth for Q4 in its earnings call earlier today. The social network reported that it has reached 1.056 billion users during the fourth quarter of 2012. It also reported that its mobile DAUs have exceeded web DAUs for the first time.

The graph below shows Facebook’s growth in monthly active users across the globe since its last earnings call in October of last year. The 1.056 billion users amounted to a 24.97 percent increase from Q4 in 2011. The social network continues to see its largest increase in Asia as it gains traction in Japan and other countries.

Screen Shot 2013-01-30 at 2.08.45 PM

For daily active users, Facebook grew to 618 million, a 34 million increase from last quarter. Facebook also reported that Mobile DAUs exceeded web DAUs for the first time, meaning that much of these 618 million users are accessing the site through mobile devices.

Screen Shot 2013-01-30 at 2.08.39 PM

As for mobile, Facebook is reporting 680 million monthly active users are using mobile devices. This is a 248 million increase since Q4 in 2011, resulting in a 57 percent increase year-to-year. Facebook reported that 157 million MAUs are mobile only. This is a 107.69 percent increase year-to-year.

Screen Shot 2013-01-30 at 2.08.29 PM

Screen Shot 2013-01-30 at 2.08.20 PM

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3 Responses to “Facebook’s global growth in Q4: 1.06B MAU, mobile surpasses web”

  1. | Página para Celular says:

    [...] a pesquisa completa no Inside Facebook (em [...]

  2. Acesso via mobile ao Facebook ultrapassa o tradicional. | MobilePedia - Referência em mobile marketing says:

    [...] Fonte: Inside Facebook [...]

  3. New Facebook: Contradictory Information on growth and shrinking… – Stephen's Lighthouse says:

    [...] daily active users, Facebook has grown to 665 million, a 47 million user increase. Last quarter was the first time Mobile DAUs surpassed web DAUs and this continued into this quarter as well. [...]

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