Unified acquires PageLever

unified-pageleverEnterprise marketing technology company Unified today announced it has purchased Facebook analytics platform PageLever.

PageLever’s seven employees will join Unified full-time in the company’s San Francisco and New York offices. PageLever customers’ service will continue uninterrupted, and they can expect new social marketing solutions that combine the companies’ product sets in the near future.

Unified offers an all-in-one platform to help brands and agencies manage paid media campaigns across networks like Facebook, Twitter, YouTube, LinkedIn and StumbleUpon, from creative and planning stages to reporting and analytics. Unified also focuses on helping advertisers understand the earned media value that is generated by people taking social actions after being exposed to an ad.

PageLever started as a two-person Mountain View company formed out of Facebook page consulting company BrandGlue. It has taken seed funding from SV Angels and Start Fund in addition to Y Combinator. PageLever released its analytics tool in August 2011 and most recently updated its platform to include real-time engagement insights in November 2012.

Unified launched its “Social Operating Platform” a year ago. Its latest update included a new ad monitoring application, improved insights and a self-serve version of its app suite that helps companies amplify their messages by integrating social features.

The companies, both of which are Facebook Preferred Marketing Developers, now serve over 300 customers including some enterprises among the Global 2000 and leading advertising agencies.

Social Media 201

Mediabistro Course

Social Media 201

Starting October 13, Social Media 201 will provide you with hands-on instruction for gaining followers and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Associate Vice President of Social Media

Beauty Public Relations Agency
New York, NY

Social Media Specialist

Lakewood Church
Houston, TX

Social Media Strategist

WHYY
Philadelphia, PA

Social Media Coordinator

PMC Studios
Los Angeles, CA

Social Media Manager

The Christian Broadcasting Network
Virginia Beach, VA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us