Graph Search gives users insights about their followers

friendsFacebook’s new Graph Search tool gives users who allow followers — formerly called subscribers — a way to learn about their audience.

Facebook launched asymmetrical following in September 2011. Users can allow followers to see their public updates in News Feed, similar to Twitter. The feature is commonly used by public figures and people who use Facebook to connect with people in their industry or who share similar interests. However, unlike with Facebook pages, users do not get any analytics about the audience that follows them.

Now with Graph Search, users can uncover some information about these followers. For instance, someone might want to know the countries or cities where their followers live. The most popular pages, movies, music and other interests of their followers might be relevant. Users might want know where their followers work or what schools they went to. They also might want to get an idea of the age, gender or education level of their followers. All of these insights are now accessible using Graph Search.

followers-employers

pages-followers-like

Users can look for overlap in people who follow them who also follow another user, or people who follow them who are interested in a topic. Of if a user wants to host a meet-up, they can search for followers who live nearby or in a particular city.

followers-nearby

See also: How marketers can use Facebook’s Graph Search to understand consumers and Graph Search: a recommendation engine only Facebook could power

Tumblr Marketing

Mediabistro Course

Tumblr Marketing

Starting December 1, learn how to market using the most popular visual blog! In this course, you’ll learn how to develop a strategy for your own Tumblr account, get people to read and share your content, and integrate your marketing efforts with other social platforms. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Director of Marketing

Broadway Across America
Baltimore, MD

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us