Graph Search gives users insights about their followers

friendsFacebook’s new Graph Search tool gives users who allow followers — formerly called subscribers — a way to learn about their audience.

Facebook launched asymmetrical following in September 2011. Users can allow followers to see their public updates in News Feed, similar to Twitter. The feature is commonly used by public figures and people who use Facebook to connect with people in their industry or who share similar interests. However, unlike with Facebook pages, users do not get any analytics about the audience that follows them.

Now with Graph Search, users can uncover some information about these followers. For instance, someone might want to know the countries or cities where their followers live. The most popular pages, movies, music and other interests of their followers might be relevant. Users might want know where their followers work or what schools they went to. They also might want to get an idea of the age, gender or education level of their followers. All of these insights are now accessible using Graph Search.

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Users can look for overlap in people who follow them who also follow another user, or people who follow them who are interested in a topic. Of if a user wants to host a meet-up, they can search for followers who live nearby or in a particular city.

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See also: How marketers can use Facebook’s Graph Search to understand consumers and Graph Search: a recommendation engine only Facebook could power

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