Graph Search gives users insights about their followers

friendsFacebook’s new Graph Search tool gives users who allow followers — formerly called subscribers — a way to learn about their audience.

Facebook launched asymmetrical following in September 2011. Users can allow followers to see their public updates in News Feed, similar to Twitter. The feature is commonly used by public figures and people who use Facebook to connect with people in their industry or who share similar interests. However, unlike with Facebook pages, users do not get any analytics about the audience that follows them.

Now with Graph Search, users can uncover some information about these followers. For instance, someone might want to know the countries or cities where their followers live. The most popular pages, movies, music and other interests of their followers might be relevant. Users might want know where their followers work or what schools they went to. They also might want to get an idea of the age, gender or education level of their followers. All of these insights are now accessible using Graph Search.

followers-employers

pages-followers-like

Users can look for overlap in people who follow them who also follow another user, or people who follow them who are interested in a topic. Of if a user wants to host a meet-up, they can search for followers who live nearby or in a particular city.

followers-nearby

See also: How marketers can use Facebook’s Graph Search to understand consumers and Graph Search: a recommendation engine only Facebook could power

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

SEO Strategist

Hanley Wood
Washington, DC

Vice President of Technology

Emerald Media Group
Eugene, OR

Social Media Specialist

California Academy of Sciences
San Francisco, CA

Mobile Application Developer

California Academy of Sciences
San Francisco, CA

Opportunities in Digital Publishing

Pew Research Center
Washington, DC

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us