Facebook gives links more prominence in News Feed with 3x larger image preview

Facebook posts that contain links offsite will now appear in the desktop News Feed with a nearly three times larger image preview, the company has informed some of its advertisers.

Instead of 90×90 pixels, link previews will be 154×154 pixels. The link summary will also be able to include more characters. This change aims to help page owners and advertisers who want to drive users off Facebook. It could also lead users to click more links that their friends share. For now, only the desktop design is affected, but we’ve heard the social network is preparing a mobile version.

It seems the change does not apply to video sites like YouTube. The company likely wants page owners and advertisers to upload their videos to Facebook rather than hosting them on YouTube and then using the social network’s pages and ads feature to drive people there.

bigger-links

Link posts have historically been much less prominent than photo and video posts. As a result, many marketers post photos and include a link in the caption. Although this can catch more users’ eyes, it doesn’t always lead them to click the link. We wrote about these trade offs last month, after Facebook tested a new link format on posts from its Year in Review app.

The new link design rolling out beginning today is not quite as large as what Facebook used for Year in Review, and still not as large as standard photo posts, but it could significantly increase engagement with link posts an ads.

Publishers should ensure that their sites include images larger than 154×154 pixels in their Open Graph tags so that their links appear in the new larger format.

Advertisers will have the option to select their own custom image when they create Link Page Post Ads through the Power Editor or API.

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6 Responses to “Facebook gives links more prominence in News Feed with 3x larger image preview”

  1. Facebook To Start Super-Sizing Link Previews In News Feed - AllFacebook says:

    [...] testing a new way for links to become more prominent in the news feed. According to sister site Inside Facebook, the link preview image will grow from 90 x 90 pixels to 154 x [...]

  2. Larger Facebook Link Previews: Make Them Work for You | kkish: My Spot says:

    [...] size of link previews, making them more prominent in comparison with other content. Inside Facebook reports that the link preview is increasing from 90×90 pixels to 154 by 154 pixels. The rollout [...]

  3. Facebook Moving to Larger Link Preview Size | JamieStockman.com says:

    [...] maybe giving marketers a gift in an upcoming update to the Timeline news feed.  According to Inside Facebook, the current 90×90 pixel link preview area will jump to 154 x [...]

  4. How to Ensure You’re Getting the Most out of Your Link Posts on Facebook | PostRocket Blog says:

    [...] yes, I am aware that Facebook is making link preview images bigger on the Newsfeed.  And yes, that will probably improve engagement for link-type posts.  But at the same time, [...]

  5. Anatomy of a Great Facebook Post (for Newsrooms) | Social Media Strategy for the Journalism Business by Kim Wilson says:

    [...] thumbnail image…that would be called a “link post”).  Facebook recently made the thumbnail for link posts larger. But it is still substantially smaller than the image in a photo post which most likely [...]

  6. How Top Retailers use social media, Facebook Graph Search & more says:

    [...] No, they never stop tweaking. This week, Facebook has announced that it is changing the way that it handles links in the News Feed, making them more prominent and with a lightbox view function on click.  Full details here. [...]

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