Facebook allows advertisers to customize headlines for page, app and event ads

Facebook will now let advertisers customize the headlines of their ads within the sidebar. This will be available via the API, Power Editor and self-serve ad tool.

Previously ads for pages, apps and events had to use the name of the page, app or event that they were promoting. However, ads linking off Facebook.com were allowed to have custom headlines. Now all of these ads can have unique titles up to 25 characters. This gives advertisers more opportunity to create attention-grabbing ads and test creative variations with different audiences to optimize their campaigns.

We’ve seen the feature live in the self-serve ad tool and Power Editor, though some users report that it has not rolled out to their accounts yet. These changes are also reflected in the Ads API documentation.

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2 Responses to “Facebook allows advertisers to customize headlines for page, app and event ads”

  1. Update: Edit Facebook Ad Title for Page, Event or App - JonLoomer.com says:

    [...] Ad Title for Page, Event or App December 26, 2012 By Jon Loomer Leave a Comment According to a report from Brittany Darwell of InsideFacebook.com, Facebook advertisers will now be allowed to customize the titles of ads promoting pages, events [...]

  2. Headlines For Facebook Sidebar Ads Can Now Be Customized - AllFacebook says:

    [...] Facebook ads that appear in the sidebar can now feature customized headlines, much like similar ads that link to sites outside of the social network, as reported by sister blog Inside Facebook. [...]

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