Facebook allows advertisers to customize headlines for page, app and event ads

Facebook will now let advertisers customize the headlines of their ads within the sidebar. This will be available via the API, Power Editor and self-serve ad tool.

Previously ads for pages, apps and events had to use the name of the page, app or event that they were promoting. However, ads linking off Facebook.com were allowed to have custom headlines. Now all of these ads can have unique titles up to 25 characters. This gives advertisers more opportunity to create attention-grabbing ads and test creative variations with different audiences to optimize their campaigns.

We’ve seen the feature live in the self-serve ad tool and Power Editor, though some users report that it has not rolled out to their accounts yet. These changes are also reflected in the Ads API documentation.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register now!

 

Leave a Reply

2 Responses to “Facebook allows advertisers to customize headlines for page, app and event ads”

  1. Update: Edit Facebook Ad Title for Page, Event or App - JonLoomer.com says:

    [...] Ad Title for Page, Event or App December 26, 2012 By Jon Loomer Leave a Comment According to a report from Brittany Darwell of InsideFacebook.com, Facebook advertisers will now be allowed to customize the titles of ads promoting pages, events [...]

  2. Headlines For Facebook Sidebar Ads Can Now Be Customized - AllFacebook says:

    [...] Facebook ads that appear in the sidebar can now feature customized headlines, much like similar ads that link to sites outside of the social network, as reported by sister blog Inside Facebook. [...]

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Search Marketing Analyst

Greater Than One, Inc.
New York, NY

SEM Manager - Bilingual

Creative Circle
Miami, FL

Vice President of Technology

Emerald Media Group
Eugene, OR

SEO Manager - Bilingual

Creative Circle
Miami, FL

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us