WashPo Social Reader, WhatsApp, Flickr, The Voice and more on this week’s emerging Facebook apps by MAU

Washington Post Social Reader led our list of emerging Facebook applications by monthly active users this week reaching 600,000 total MAU after the publisher launched a web version of the app rather than limiting it to within Facebook — similar to what the Guardian did last week as well. Readers can use Facebook login on SocialReader.com to share their activity with friends.

We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week. This week’s top apps grew between 90,000 and 250,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Other news apps on the list this week were No. 5 Fox News and No. 18 The Independent.

No. 8 WhatsApp is on the rise after rumors that Facebook was interested in buying the service.

No. 12 Flickr doubled its MAU after launching a slick new iOS app and further benefiting from Instagram’s botched terms of service update which drove some users to Flickr instead.

A few holiday themed apps also placed this week: No. 7 PNP – Portable North Pole, No. 14 My Christmas Tree 2012 and No. 15 My Year In Status.

Top Gainers This Week

Name MAU Gain Gain %
1.  Washington Post Social Reader 600,000 +250,000   + 71%
2.  YOU DON’T KNOW JACK 400,000 +210,000   + 111%
3.  Criminal Case 340,000 +200,000   + 143%
4.  CoasterVille 220,000 +190,000   + 633%
5.  Fox News 340,000 +170,000   + 100%
6.  Amazon Sweepstakes 370,000 +150,000   + 68%
7.  PNP – Portable North Pole 920,000 +150,000   + 19%
8.  WhatsApp 320,000 +140,000   + 78%
9.  Jewel Mania 340,000 +140,000   + 70%
10.  SkillPages 880,000 +140,000   + 19%
11.  Marketland 860,000 +130,000   + 18%
12.  Flickr 240,000 +120,000   + 100%
13.  Village Life 270,000 +120,000   + 80%
14.  My Christmas Tree 2012 640,000 +120,000   + 23%
15.  My Year In Status 190,000 +110,000   + 138%
16.  Today Calendar 270,000 +110,000   + 69%
17.  The Voice Live – Vote 400,000 +110,000   + 38%
18.  The Independent 980,000 +110,000   + 13%
19.  Bitstrips 130,000 +90,000   + 225%
20.  Tu Horóscopo Hoy 140,000 +90,000   + 180%

 

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

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