Facebook updates cover photo and News Feed ad policy, limits text to 20% of image
Facebook is changing its policy regarding text overlay on photos in pages’ cover photos and News Feed ads to limit text to no more than 20 percent of an image’s area.
Previously, Facebook restricted the use of ”calls to action” and “price and purchase information” in photos because it wanted to prevent advertisers from sharing images that looked like traditional banner ads. The policy was vague and not always followed or enforced. The new policy set to go into effect Jan. 15 is much clearer, and Facebook has told partners that it is preparing tools to help advertisers be compliant.
Ad Guidelines Section III.D now says:
“Ads and sponsored stories in News Feed may not include images with more than 20% text.”
News Feed ads may now use calls to action or purchase information in photos as long as the text makes up less than 20 percent of the image. Cover photos still have restrictions on the type of text that can be used.
Pages Terms Section III.B reads:
Covers may not include:
i. images with more than 20% text;ii. price or purchase information, such as “40% off” or “Download it on socialmusic.com”;iii. contact information such as a website address, email, mailing address, or information that should go in your Page’s “About” section;iv. references to Facebook features or actions, such as “Like” or “Share” or an arrow pointing from the cover photo to any of these features; orv. calls to action, such as “Get it now” or “Tell your friends.”
December 20th, 2012 at 2:04 pm
[...] blog Inside Facebook pointed out the changes to Section III.D and Section III.B of the social network’s ad guidelines, [...]
December 21st, 2012 at 3:51 pm
[...] Beginning on January 15th 2013, Facebook will be making some changes to their text overlay policies for cover photos and Page post ads and sponsored stories in the [...]
December 27th, 2012 at 9:35 am
[...] to Inside Facebook, to make sure Facebook cover photos don’t violate the new Facebook cover photo policy, [...]
December 28th, 2012 at 7:51 am
[...] New Facebook Pages Cover Photo Policy - This one affects all of us. Starting January 15, Facebook Pages cover photos cannot contain more than 20% text, along with all the other restrictions. Now is the time to take a look at yours and change it if needed. [...]
December 30th, 2012 at 4:46 pm
[...] Facebook continued to change the marketing rules [...]
January 2nd, 2013 at 3:32 am
[...] is the link to Inside Facebook’s post regarding the New 20% text guidelines. What do you think of the new guidelines limiting the text [...]
January 14th, 2013 at 3:58 am
[...] article is reposted for our community from Inside Facebook where it was originally [...]
February 6th, 2013 at 6:10 am
[...] has recently started to enforce a new policy for brands sharing visual content on its platform – a rule that has become known as the “20 [...]
February 6th, 2013 at 6:10 am
[...] has recently started to enforce a new policy for brands sharing visual content on its platform – a rule that has become known as the “20 [...]
February 18th, 2013 at 5:54 am
[...] your cover photo – Facebook has a policy that text can only take up a certain portion of your cover photo. However, that may look really [...]
March 21st, 2013 at 2:09 am
[...] previous rules in place since December 2012 were as [...]