Facebook to remove attribution when pages post via third-party apps

Facebook today let developers know that it will be removing attribution from page posts that are made through third-party applications like HootSuite.

Previously, these page posts would appear in the feed and on pages’ Timelines with a “via [app name]” link. Facebook told developers in its PMD group that starting today this type of attribution will be eliminated for page posts. User posts will still include the “via” links.

There have been ongoing doubts among marketers whether posting to Facebook via third-party apps has an effect on News Feed distribution and engagement. Studies have found conflicting results. Facebook says it does not penalize pages that make posts from third-party publishing tools, but it’s unclear whether the subtle note about where a post is coming from has an effect on how users respond to it.

Either way, some page owners have chosen not to use these tools as a result. With Facebook now eliminating the language completely, developers may see more adoption of their page publishing solutions. Others, however, might have liked getting the attribution since it included links to their app and might have contributed to brand recognition.

Thanks to Wisemetrics for the tip.

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6 Responses to “Facebook to remove attribution when pages post via third-party apps”

  1. Attribution Removal for 3rd Party Publishing on Facebook Good for All - JonLoomer.com says:

    [...] AllFacebook.com and InsideFacebook.com have reported that Facebook will be removing attribution from posts published with third party [...]

  2. Facebook Kills the ‘Via’ Attribution Link on Page Posts - SocialTimes says:

    [...] our sibling blog InsideFacebook reports, some studies suggest that the “via” links may negatively affect how Facebook [...]

  3. A few social media highlights to start your week… « DIGO Brands says:

    [...] Facebook Removing Attribution When Pages Post Via Third-Party [...]

  4. Facebook’s removal of ‘via’ branding for 3rd party publishing | Sendible Insights says:

    [...] Both AllFacebook.com and InsideFacebook.com have reported that Facebook will be removing attribution from page posts that are made through third-party applications like Sendible. [...]

  5. Facebook to remove via third-party attributions | | Majestic Media Ltd.Majestic Media Ltd. says:

    [...] ago, Facebook announced that they would no longer attribute posts to third-party apps. According to InsideFacebook, the new change will only affect Facebook pages (not personal [...]

  6. The Real Deal with 3rd Party Facebook Publishing Tools - JonLoomer.com says:

    [...] this is all in the past. Facebook has come out and said that Pages that use 3rd party publishing tools are not punished by EdgeRank, Facebook’s news [...]

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