Facebook enables mobile app installs direct from News Feed, offers developers more customization and reporting

Facebook today announced changes to its mobile app install ad unit, including a way for iOS 6 users to download apps without leaving the social network. Developers also gained new tools for customizing their ad creative and seeing the results of their campaign.

Mobile app install ads, launched in October after beginning in beta in August, are feed-based ads to drive downloads of third-party iOS and Android applications. Developers can use the same demographic and interest-based targeting options as they can for other ads on the Facebook platform, including being able to target users who have not already connected with an app.

Typically these ads lead to the Apple App Store or Google Play, but now Facebook has created a way for iOS 6 users to see an App Store overlay within the Facebook app. These users can download a developer’s app without losing their place in News Feed. For now, Android users will still be taken out of the app and into Google Play.

Facebook has also added a way for developers to customize their ads directly from the app dashboard, as well as through Power Editor or the Ads API. Developers can select an image and write their own copy to promote their app. Previously, these elements were automatically pulled from an app’s detail page.

Developers can also view new insights about their mobile app install campaigns and organic efforts. New charts in the app insights dashboard show developers a demographic breakdown of all their app installs on mobile.

Related article: Facebook mobile app ads give developers new opportunities for growth

Facebook Marketing

Mediabistro Event

Facebook Marketing

Starting January 13, work with the group marketing manager of social media at Microsoft/BingAds to grow your business on Facebook! In this course, you’ll learn how to set up your company page, understand Facebook best practices, and execute a monthly content strategy. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Business Technology Editor

McMurry/TMG
Washington, DC

Assistant Editor

8 Inc.
New York, NY

Editorial Manager

Air Age Media
Wilton, CT

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us