Facebook encourages page owners to make holiday posts
Facebook has begun prompting some page owners to make holiday-themed posts on their pages.
The page publisher, which typically says “Write something…” or “What’s on your mind?”, includes suggestions such as, “Share holiday news with your audience,” “Tell people what you’re busy with during the holidays” and “Wish people happy holidays.”
Facebook has used similar tactics to encourage users to post about Halloween and Thanksgiving, but we had not seen these type of prompts on fan pages before. Many of the business page prompts focus on sharing “news” and talking to an “audience,” but a few are more personal, like “Are you doing anything special for the holidays?” We’ve seen more than a dozen variations total.
Of the 13 million local businesses with pages on the site, about 8 million are active monthly. Prompts like these could help less active page owners come up with ideas for what to post about. Facebook is also using the holidays as a hook for new advertisers. After Thanksgiving, page owners were shown a large banner that suggested they advertise their holiday discounts and promotions. Some banners included a call to action to “Create Holiday Ad.”