Facebook updates ad manager tool with multi-account support and activity summary

Facebook has introduced new ways for advertisers to share creative and targeting options across multiple ad accounts, according to aimClear’s Merry Morud and other users who gained access to the tools.

These changes make it easier for agencies and other businesses using the self-serve Facebook ads manager to create campaigns on behalf of several clients. There is also a new “daily activity” summary that gives advertisers more details about their campaigns at a glance.

Advertisers can now select the “create similar ad” option and move it to another ad account. Previously, advertisers could only recreate ads within a single account, unless they used Power Editor to make ads, download a CSV and then upload it to another account. Now sharing ads across accounts doesn’t have to be a manual process. This is especially useful for targeting purposes since creating audience segments can be especially tedious from the main self-serve ad tool. It also means advertisers can target the connections from one account’s apps and pages through a different account, including Custom Audience lists.

Facebook has also replaced the “daily spend” section of the ad dashboard with “daily activity,” which includes more details about campaigns, including how many people were reached and how many campaigns are active. The social network has also decided to spell out “active” and “paused” in the campaign status section rather than using symbols like a play and pause button.

So far these changes don’t appear to have rolled out to all users. We’ve reached out to Facebook for more information about changes to ads manager.

Images from aimClear Blog.

Creative Social Branding

Mediabistro Course

Creative Social Branding

Starting November 24, learn how to create a social buzz for your brand! You’ll learn how to engage with audiences on social platforms, identify and engage with current trends and influencers, and build an excellent social strategy to amplify your numbers and rate engagement. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Sr. Editorial Content Manager

Amazon
New York, NY

Marketing & Social Media Director

PR.com
New York City / Long Island, NY

Acquisition Marketing Manager, E-Commerce

A Luxury Online Retailer
New York, NY

Social Media Strategist

A Luxury Real Estate Developer
New York, NY

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Mediabistro A division of Prometheus Global Media home | site map | advertising/sponsorships | careers | contact us | help courses | browse jobs | freelancers | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us