Facebook approves new Data Use Policy, Statement of Rights and Responsibilities

Facebook today instated a new Data Use Policy and Statement of Rights and Responsibilities that will allow the company to share information with affiliates like Instagram and put an end to site governance voting, among other more minor changes.

The social network put the proposed terms up to a user vote, following a protocol established in 2009. Only 668,872 users voted, so even though the majority voted against the proposed changes, Facebook decided to move forward with the new governance documents. Results are only binding if at least 30 percent of users participate. In this case, less than 1 percent voted.

It’s largely for this reason that Facebook is removing the voting option with the terms adopted today. This was the third instance of user voting in the company’s history and each time only a small percentage participated. The small turnout ends up not being representative of the user base. Earlier this year and again with this latest proposal, activists copy-pasted the same comment over and over to trigger a vote on policy changes. At Facebook’s scale now, and especially as a publicly traded company, it will face government and other third-party regulation that could hold the company more accountable than a user vote ever could.

Facebook is also leaving in language requiring the company to provide a seven-day comment period in advance of any change. The social network is adding new ways to educate users about site governance issues and receive feedback. A new feature will allow users to submit questions to Chief Privacy Officer Erin Egan through Facebook’s official privacy pages, and Egan will begin appearing in livestreamed events where users can share their concerns or request more information.

The new Data Use Policy also includes new language about “affiliates” to cover Facebook’s relationship with Instagram, which it acquired this year. Facebook and its affiliates can share information to understand user activity or provide customized experiences, including personalized ads.

Social Media 101

Mediabistro Course

Social Media 101

Get hands-on social media training for beginners in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will teach you the best practices to be successful on social. Register before July 31 to get $50 OFF with early bird pricing. Register now!

 

Leave a Reply

Get the latest news in your inbox
interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Content Promotion Coordinator

The Dallas Morning News
Dallas, TX

Social Media Coordinator

Northside Media Group - Brooklyn Magazine
Brooklyn, NY

Social Media Manager

National Center for Learning Disabilities
New York, NY

Associate Editor, Social Media/Newsletter

AFAR Media
San Francisco, CA

Social Media Coordinator

Benefit Cosmetics
San Francisco, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us