Facebook tries new ‘recommended pages’ section to get users to Like more

Facebook has a new ‘recommended pages’ section on the site that gives users a list of pages they might be interested in. It also brings back the list of a user’s page invites, which was left out of the last redesign, and introduces a search feature.

The recommended pages section is accessed via the “Like Pages” link in the left-hand column of Facebook. Previously, this link took users to a pages browser where they could look at different categories of pages. Now the link goes to a narrower version of this page with suggested pages appearing in a single column with a Like button to the right. Instead of showing general categories of pages, there’s a way for users to search for a particular page. For the most part, Pages are suggested based on recent check-ins, pages users have visited, Open Graph activity and friend connections.

The main “Like more pages” section is still accessible at Facebook.com/pages and via a link when users hide ads or when a friend Likes a page. Facebook has once again added a list of pages that users have been invited to. This feature was first added to the pages browser in 2011, but it didn’t make it into the redesign in September. It’s been reinstated there and also appears in the new recommended pages section, as seen below.

Getting users to Like more pages will help Facebook show users more relevant ads. Even though it’s advertisers who choose their target audience and users who define who they are on the site, the social network often gets the blame when users see ads they don’t relate to.

Sponsored Post

Hands-On Social Media Training for Beginners


Social Media 101
In our Social Media 101 boot camp, you’ll determine the social media sites that matter most to you, based on personal and professional goals. Starting May 13, you will learn the best practices for using Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram and Tumblr, along with complete personal profiles on each site. Register today!

Leave a Reply

One Response to “Facebook tries new ‘recommended pages’ section to get users to Like more”

  1. New Recommended Pages Section to Increase Facebook Likes says:

    [...] reported by Inside Facebook, there is a new section on Facebook for ‘recommended pages’, which shows users a list of pages [...]

interested in advertising with inside facebook?

Social Media Jobs
of the Day

Digital Marketing Assistant

Atlanta Magazine
Atlanta, GA

Digital Media Sales Specialist

Desert Publications, Inc.
Palm Springs, CA

Engagement Editor, HowAboutWe Media

HowAboutWe
Brooklyn, NY

Digital & Social Media Manager

Beauty & Entertainment Company
Brooklyn, NY

Webmaster

County of Napa, California
Napa, CA

Featured Company

Join leading companies like this one and recruit from the nation's top media job seekers on the Mediabistro Job Board. Every job post comes with our satisfaction guarantee. Learn More
 

Our Sponsors

Also from Inside Network:   AppData - Facebook & iOS Application Stats   PageData - Engagement Data on Facebook Pages   Facebook Marketing Bible   Inside Network Research
 
home | site map | advertising/sponsorships | about | careers | contact us | help courses | browse jobs | freelancers | events | forums | content | member benefits | reprints & permissions terms of use | privacy policy Copyright © 2014 Mediabistro Inc. call (212) 389-2000 or email us