Facebook roundup: Nielsen report, site governance, Blackberry app and more

Nielsen reports stats on Facebook’s dominance in U.S. – Facebook continues its reign as the most-visited social network in the U.S., according to Nielsen. The service has an estimated 152.2 million visitors via PC, 78.4 million mobile app users and 74.3 million mobile web visitors in the U.S. This is multiple times the size of the next largest social sites across each platform. Facebook is also the top U.S. web brand when it comes to time spent on site. About 17 percent of all time spent online via personal computer in the U.S. is on Facebook.

Facebook puts new policy to a final vote – Facebook this week put its proposed Data Use Policy and Statement of Rights and Responsibilities to a user vote, likely for the final time. Part of the social network’s proposed changes include the elimination of the voting mechanism. Unless 30 percent of users participate in the vote and vote against the changes, Facebook will remove the voting option from its governance policy completely. Voting ends on Monday at noon PST.

New Facebook app available for Blackberry - Facebook for BlackBerry smartphones version 3.3 was released this week with BBM integration, faster photo browsing and an option to unfriend people, as well as an overall refreshed look and feel. BlackBerry users can now initiate BBM chats from the Facebook app, add BBM friends to Facebook, share their BlackBerry pin more easily and see which Facebook friends are also on BBM.

Facebook tries customer service via chat - Facebook is testing a way for businesses to receive customer service over Facebook Chat rather than with a phone call. The program has been in testing for a few months, but was first covered by TechCrunch this week. The system is powered by Salesforce, which Facebook uses internally. Some customers will be pleased by the convenience of chat, while others might find it impersonal and frustrating. Overall, it will reduce call center costs for Facebook.

Judge approves Sponsored Stories settlement – A federal judge has approved a $20-million settlement for a class-action suit over Facebook’s Sponsored Stories advertisements. The company will provide a cash payment of up to $10 to Facebook users who objected to the use of their name and photo in Facebook ads. Facebook will also give users more control over these ads, including a way to opt out of being included in them.

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